In the five years Kill The Bug has existed, the bugs have proliferated and morphed into a variety of logos, promos and graphics all sharing space during programs sitcoms, movies, sleazy reality shows and all the other drivel we are offered. Those of you who took the time and effort to comment and complain to networks and cable channels discovered how little these broadcast companies care largely because the overall viewing public is apathetic about these visual intrusions. So, it should come as no surprise that the same viewing public is unmoved by the buying of names for public buildings and public places. The rampant increase in commercialization of all aspects of life such as renaming sporting events and venues has occured because most people really dont care and are themselves willing participants in such commercialism. All of which is to say, the bugs have taken over and will be with us until our culture is reduced to whatever money can buy. The 10 perecent who care have no chance against the 90 percent who dont.

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